Market Analysis and Planning

Before any product can be successfully launched in a new market, it requires a great deal of market research and product planning. If these two variables are diligently undertaken it will go a long way to ensuring a successful launch of your products.

The Foundation Marketing Group understands how important this task is. Once we are committed to your Company and its products, we assign a project manager to you who will begin the task of researching your product and its relevant markets.

Marketing Survey:

We start by analyzing your competitors to determine their product's position in the market. Next we compile a table itemizing each company's known product and corresponding market strengths and weaknesses. Then we determine how to position your Company and products to leverage maximum visibility and sales.

Our goals are to increase your product's recognition and longevity in your market through a combination of our services that we conclude are best suited to your products. This could include Corporate Identity development for new small companies, or new products for established companies. Establishing distribution networks or National Sales organizations, or simply a web presence for you to undertake E-Commerce. Whatever the solution our team of experienced sales and marketing experts will support your marketing team with efficient project management, fresh ideas, and essential distribution connections.

All our resources are at your disposal. We work with you to achieve the maximum exposure for your company while staying within the boundaries of your budget.